{"id":547,"date":"2025-04-02T21:08:09","date_gmt":"2025-04-02T21:08:09","guid":{"rendered":"https:\/\/portfolio.fonditacreativa.com\/?post_type=portfolio&#038;p=547"},"modified":"2025-04-02T21:27:40","modified_gmt":"2025-04-02T21:27:40","slug":"lava-genetics","status":"publish","type":"portfolio","link":"https:\/\/portfolio.fonditacreativa.com\/index.php\/portfolio\/lava-genetics\/","title":{"rendered":"Identidad gr\u00e1fica &#8211; Lava Genetics (New Mexico, USA)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1078\" height=\"505\" src=\"https:\/\/portfolio.fonditacreativa.com\/wp-content\/uploads\/2025\/04\/Brandsheet_LAVA2-e1743628060146.png\" alt=\"Lava Genetics - Logo\" class=\"wp-image-548\" srcset=\"https:\/\/portfolio.fonditacreativa.com\/wp-content\/uploads\/2025\/04\/Brandsheet_LAVA2-e1743628060146.png 1078w, https:\/\/portfolio.fonditacreativa.com\/wp-content\/uploads\/2025\/04\/Brandsheet_LAVA2-e1743628060146-300x141.png 300w, https:\/\/portfolio.fonditacreativa.com\/wp-content\/uploads\/2025\/04\/Brandsheet_LAVA2-e1743628060146-1024x480.png 1024w, https:\/\/portfolio.fonditacreativa.com\/wp-content\/uploads\/2025\/04\/Brandsheet_LAVA2-e1743628060146-768x360.png 768w, https:\/\/portfolio.fonditacreativa.com\/wp-content\/uploads\/2025\/04\/Brandsheet_LAVA2-e1743628060146-1067x500.png 1067w\" sizes=\"auto, (max-width: 1078px) 100vw, 1078px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Identidad Visual para Lava Genetics<\/strong><\/p>\n\n\n\n<p>La identidad visual de <strong>Lava Genetics<\/strong>, una marca de productos cann\u00e1bicos en Nuevo M\u00e9xico, fue dise\u00f1ada para transmitir energ\u00eda, autenticidad y conexi\u00f3n con la cultura del cannabis. Su logotipo toma inspiraci\u00f3n en la fuerza de la naturaleza, representando un <strong>volc\u00e1n en erupci\u00f3n<\/strong> donde la lava simula la textura y apariencia de los extractos cann\u00e1bicos, como <strong>wax, rosin y shatter<\/strong>.<\/p>\n\n\n\n<p>El dise\u00f1o sigue un enfoque <strong>caricaturizado y org\u00e1nico<\/strong>, utilizando formas redondeadas que refuerzan la personalidad amigable y accesible de la marca. Se incorpor\u00f3 un <strong>cogollo ilustrado<\/strong>, estilizado de manera coherente con el volc\u00e1n del isologo, para reforzar su identidad y vinculaci\u00f3n con la industria.<\/p>\n\n\n\n<p>La paleta de colores equilibra tonos <strong>tierra y fuego<\/strong>, con <strong>caf\u00e9<\/strong> evocando solidez y naturaleza, <strong>rojo<\/strong> representando intensidad y potencia, y <strong>amarillo<\/strong> remitiendo a los extractos en su estado m\u00e1s puro.<\/p>\n\n\n\n<p>El resultado es una identidad llamativa, memorable y alineada con el esp\u00edritu innovador y vibrante de Lava Genetics.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proyecto en equipo con <a href=\"https:\/\/risedigitalma.com\/\" data-type=\"link\" data-id=\"https:\/\/risedigitalma.com\/\">RISE Marketing<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" src=\"https:\/\/portfolio.fonditacreativa.com\/wp-content\/uploads\/2025\/04\/Brandsheet_LAVA2-2.png\" alt=\"Brandsheet Lava Genetics\" class=\"wp-image-551\" title=\"Lava-logo\"\/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":551,"comment_status":"open","ping_status":"closed","template":"","meta":[],"portfolio-category":[18],"class_list":["post-547","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-branding"],"_links":{"self":[{"href":"https:\/\/portfolio.fonditacreativa.com\/index.php\/wp-json\/wp\/v2\/portfolio\/547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolio.fonditacreativa.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/portfolio.fonditacreativa.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio.fonditacreativa.com\/index.php\/wp-json\/wp\/v2\/comments?post=547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portfolio.fonditacreativa.com\/index.php\/wp-json\/wp\/v2\/media\/551"}],"wp:attachment":[{"href":"https:\/\/portfolio.fonditacreativa.com\/index.php\/wp-json\/wp\/v2\/media?parent=547"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/portfolio.fonditacreativa.com\/index.php\/wp-json\/wp\/v2\/portfolio-category?post=547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}